Have you ever wondered why your portfolio doesn’t seem to be attracting any attention from art buyers? Maybe it’s because you’re making these common mistakes that we call a bad portfolio example.
Unfortunately, many artists make the mistake of including work that doesn’t represent the best efforts in their portfolio. This can work against them, even though they don’t know it’s happening! To see how your portfolio fares, we’ve highlighted some mistakes to avoid. Fix these five blunders, and you’ll go from innocent amateur to polished professional.
1. You Might Not Show Your Best Work
Most artists don’t show the best work they can do. When you put together a portfolio of your work, you are probably drawn to pieces that were fun to create, or that were successful, or that made an impact on someone. Maybe you want to include them because they show off some technical skill or sense of humor.
Although they may be very successful in your circle of friends, that doesn’t guarantee their success to other people.
So, don’t make this mistake when you create your portfolio.
Show your best work. Or at least make damn sure it’s not your worst work. Because there is a good chance that someone you let see your portfolio will judge you by it, and a very good chance that they will judge what you most recently showed them, even if it isn’t the best piece you had created or were capable of creating when you made it.
2. Your Photos Are Not Clear or Well-composed
You created something that you think is awesome. The design, the feel, and the concept are all there…but there’s one thing missing: a photo or samples of your work. A photo in your portfolio can make or break a deal with a potential client, and it feels like a lot of people don’t pay attention to creating them – for no reason.
A low-quality photograph may make your viewers skeptical about the quality of your work. The chances that viewers will look at and share your work decrease when you have blurry photos or ones with bad lighting—and who wants that?
This is why it’s important to have good photos of your work that showcase its beauty and value. Honor your work, career, and the experience of your audience by investing in good photography.
3. You Have Way Too Many Images
Now, if you aren’t convinced that you need to cut down on your image number, think about how your potential buyer will react to all the images you’ve prepared. When they fall into the mix of looking at each of your high-resolution images and paintings, they’ll see every single one. In all reality, even if someone was interested in buying all of them — which is highly unlikely for most people —they certainly don’t need that ability to choose from a sea of images.
The secret to selling artwork is to get your message across quickly and provide a few of your finest pieces to hook collectors. You can always show them more later if they are interested in any of your art.
4. You Do Not Provide Enough Details
A portfolio is a snapshot of your skills, experience, and artistic process. When you’re putting together a portfolio, think of it as the resume for your work. The more put together you make it, the more professional you appear as an artist. That’s where the detail comes in. Recording details like dimensions, mediums, and the story behind your art can help persuade collectors to make a purchase.
5. You Need to Update
It’s easy to make the mistake of not having enough work in your portfolio. If a potential buyer asks about your latest pieces and you don’t have anything to show them, you might miss out on opportunities.
Don’t let this happen! Keep your portfolio stocked with up-to-date versions of all your best work.
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